Digital Content Officer

Stronix Consults Limited
Job Overview

1. Purpose of the jobTo develop strong, inspiring digital content that effectively communicates to a range ofmany different audiences. To ensure that content on the website and our e-newsletterssupports our objectives and meets the brand guidelines in style and tone of voice,and is accessible.

 

2. Dimensions

 

The e-newsletter goes out to approximately 300,000 supporters monthly. The websitereceives over 1 million visits per month.

3. Principal Accountabilities

Producing content for website/s and e-newsletters Working from internal client briefs, develop ideas for how content could be developedand formatted to achieve best impact in meeting the objectives e.g. web copy, video,audio, graphics, downloads etc. 

-Generate strong, search engine optimized, web copy including articles, Stronix blogs and straplines to engage the public and support objectives. 

-Work with in-house specialists (scientist, inspectors, fundraisers, press) to generatenew web content and refresh old content. 

-Work with the digital analyst to generaterelevant, search engine optimized, copy that will attract new visitors to the site andsupport the charity’s objectives. 

-Review new copy after one month using tools like the Facebook like buttons, rateand review portlets and Google analytics to understand what works well andimplement changes as agreed. 

-Create new sections and pages on the website using the website managementsystem. 

-Edit/rewrite e-newsletter copy and source images as appropriate. 

-Create monthly e-newsletter within the  mailing system and prepare forsending.  

-Liaise with the broadcast team to source and review video and audio for the websiteand work with the digital marketing team to identify and implement opportunities topromote. 

-Manage specific online projects, working with IT and third parties to develop and testfunctions as well as content. Research and edit press releases and case studies for the website. 

-Research images and other website resources as required and scanning/croppingphotographs and images for use on website using photo editing software. 

-Research new ways to measure engagement with visitors to the site. 

 

Providing administrative support to the website editor 

-Providing input at press office and publications editorial team meetings and feedingback any updates to the digital media team 

– Gathering and chasing information and assistance from other departments asrequired 

 

Ensuring quality, accuracy and consistency of digital content 

– Develop the online writing style guide to ensure consistency across all areas of thewebsite – and consistency with offline publications and brand. 

 Revise, edit and proof read copy from other contributors as necessary. 

– Assist in the development of processes and procedures to publish content on thewebsite Train and mentor appropriate staff on how to write effectively for the weband SEO.

 

Others

-Take an active role in gathering copy requirements and making creative content andcopywriting suggestions as part of digital media project work. 

– Assist the website editor with any other writing or website build tasks, as requested. 

– Undertake any other duties as requested.

Job Detail
  • Career LevelOfficer
  • Experience3 Years
  • GenderBoth
  • IndustryInformation Technology
  • QualificationDiploma
  • Offered Salary15K-60K
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